1. General

1.1.
Lala Stories a venture of Funfeed Global Private Limited. (hereinafter “Lala Stories”, “us”, “our” or “we”) offers an internet based digital subscription service that gives you (hereinafter “You” or the “User”) access to the Lala Stories website and other literary content in Your mobile phone, on Your tablet or other devices (the “Service”) pursuant to the Terms of Use, this Privacy Policy and any supplemental terms and Conditions which may govern Your use of a specific Subscription plan for Lala Stories (the “Terms”). The Service is provided by Funfeed Global Pvt. Ltd, with corporate identification number U72900KL2020PTC065725., (hereinafter ” Lala Stories” or “we”).
1.2.
This privacy policy explains Lala Stories’ practices regarding its collection, storing, use and disclosure of certain information, including Your personal data in connection with our provision of the Service to You. This privacy policy also applies to persons who visit our website or download and use our application. It serves to inform You about our processing of Your personal data and ensure You that Your personal data is treated with respect and in accordance with the applicable data protection legislation when using the Service.
1.3.
You should always feel safe when sharing Your personal data with Lala Stories. Lala Stories has taken the technical and organizational security measures that are appropriate to ensure that Your personal data is protected from in particular unauthorized access or disclosure, use, modification, destruction and loss. If You are not comfortable with the content in this Privacy Policy You may always refrain from using the Service.
 
 2. When and from where does Lala Stories collect personal data?

2.1.
Lala Stories collects personal data about You when:
·         You set up an account with Lala Stories and/or use the Service,

·         You install and/or use any application included in the Service with our without an underlying subscription plan,

·         You visit the website,

·       You report errors, infringing or otherwise inappropriate material or contact Lala Stories’ customer services for any  other reason,

·         You link the Service to Your Facebook account or a similar third-party service, e.g. to facilitate login to the Service, in which case we receive data from such third-party service,

·         You answer a survey, including but not limited to customer satisfaction questionnaires or marketing surveys or reply to communication from Lala Stories

2.2.

Lala Stories also collects information through our own or third-party cookies and similar tracking technologies (including but not limited to beacons, tags and pixels) that may track Your activities and choices, i.e. when You download our application, use the Service or visit our website. This is for instance for the purposes of facilitating log in, remembering Your preferred settings, sending You tailored marketing and measuring successfulness of advertising.
 
3. What personal data does Lala Stories collect?

3.1.
When You set up an account with Lala Stories or contact Lala Stories’ customer services, Lala Stories collects personal data about You. Basic user data that Lala Stories collects includes Your contact details such as name and/or e-mail address and/or phone number . Lala Stories may also collect data regarding Your date of birth, gender and additional contact details such as Your address. Lala Stories may also collect personal data that You provide about Your family members (including Your family members’ names, and/or e-mails and/or dates of birth and/or photos). If You choose to provide such personal data, You are responsible for having the right to do so with their consent and You should also inform them about our processing activities.
3.2.
When You use the Service or any additional Lala Stories services and products, and visit Lala Stories’ website and app, Lala Stories may also collect data concerning usage (such as choices of titles and search queries), viewing information (such as content viewed) and technical data (such as unique platform IDs, phone and platform versions, device IP address, Lala Stories app version, language settings, URL information, password (encrypted), cookie data and browser type).
3.3.
If You choose to link the Service to Facebook or a similar third-party service that controls personal data, Lala Stories may collect and process personal data which You have given Facebook, or such other third-party, permission to share with Lala Stories. Lala Stories encourages You to inform yourself of such third parties' privacy practices.
3.4.
Further Lala Stories may also collect and process personal data that You provide in public forums on Lala Stories’ website or to Lala Stories when You use Lala Stories’ website, Lala Stories’ sites on third-party platforms such as application stores, social networking sites or link Your profile on a third-party site or platform with Your personal account.
 
 4. For how long is the Data kept?

4.1.
Lala Stories will keep Your personal data only as long as it is necessary with regard to the purpose of the respective processing activity.
4.2.
This means that personal data collected and processed for marketing purposes will be stored for as long as You are a Subscriber and for twelve (12) months after Your subscription has ended unless You have given Lala Stories Your consent to continue to process such data.
4.3.
When You contact Lala Stories to receive support or for other purposes, we will store Your personal data for twenty-four (24) months after resolving Your latest support ticket (e.g. issues and requests).
4.4.
Your Personal data is processed for analytical purposes during Your subscription period and for twenty-four (24) months thereafter.
4.5.
Lala Stories may store personal data for a longer time than the aforementioned times if required by law or in order to establish, exercise or defend a right in a legal claim.
5. Where is the personal Data stored?

5.1.
Your personal data is stored on servers located in the country where the Contracting Party (as defined in the Terms of use) is established. For international transfers, Lala Stories applies security measures as described below in 9.5.
6. Why does Lala Stories process your personal data?

6.1.
Lala Stories processes Your personal data for various purposes. Primarily, Lala Stories processes Your personal data in order to manage the customer relationship with You and to fulfill its legal obligations. Your personal data may also be processed for market and customer analysis, market research, statistics, business monitoring and business and methodological development for Lala Stories in order to develop and customize the Service and its features.
6.2.
Lala Stories also processes Your personal data to provide better and more personalized offers and services. Lala Stories also processes Your personal data to decrease the risk of sending You irrelevant advertising or other types of irrelevant marketing . Personal data may, for example, be processed, linked, segmented and analyzed in order, by means of targeted marketing via for instance email, in app push notifications and advertising on third party channels, to provide information, offers or recommendations on Lala Stories’ or its partners’ goods and services, which are tailored to Your preferences, behaviour, needs or lifestyle. It may also be used as a basis for targeted marketing towards audiences that are similar to Lala Stories’ existing users. This may e.g. include processing of personal data for the purpose of creating custom audiences on third party platforms such as Facebook and Google. Lala Stories may also analyze and combine the information about You to which Lala Stories has access via the Service from Your online visits or other records (e.g. Facebook or other similar social media providers) for purposes specified in this section.
7. What is the legal basis for the processing?

7.1.
A majority of the personal data that Lala Stories processes about You are processed because it is necessary for Lala Stories’ performance of the Terms, i.e. in order for Lala Stories to be able to provide and administer the Service and its features. Such is the case when Lala Stories processes e.g. Your contact details such as Your e-mail address or Your phone number and information from the payment service provider.
7.2.
Some of the personal data which Lala Stories processes are processed based on a balance of interest, i.e. Lala Stories’ legitimate interest of processing the data outweighs the impact and risk the processing may have on Your integrity. Such is the case when Lala Stories processes Your personal data for support purposes (e.g. general support requests) or certain marketing purposes other than for direct marketing and when we store Your library information after Your subscription has ended.
7.3.
Additionally, some personal data is processed based on Your consent. This is the case for the processing of such personal data that Lala Stories gets access to via Your Facebook account, for direct marketing of Lala Stories or Lala Stories’ partners’ goods and services. If You provide personal data of other natural persons, such as Your family members, You are responsible for seeing to that they consent to the processing of their personal data.
 
 7.4.
To the extent that processing is carried out with consent as a sole legal basis, it is voluntary for You to give such a consent and You may at any time, wholly or partly, withdraw Your consent.
8. Data security and Integrity

8.1.
The security, integrity and confidentiality of Your personal data is very important to us. We have implemented technical, administrative and physical security measures that are designed to protect Your personal data from in particular unauthorized access or disclosure, use, modification, destruction and loss. From time to time, we review our security procedures in order to assess the need to implement additional measures or to make technical upgrades to existing procedures. Please be aware that, despite our best efforts, few security measures are impenetrable, and we therefore kindly ask that You inform us immediately of any suspicious activities that You notice in the Service.
9. Who does Lala Stories disclose your personal data to?

9.1.
Lala Stories may disclose Your personal data to its affiliates, i.e. to companies within the Lala Stories group, business partners, suppliers and other third parties in order to fulfil the agreement with You or to fulfil agreements with Lala Stories’ suppliers and business partners or otherwise according to the purposes set out in this privacy policy.
9.2.
Lala Stories may also disclose Your personal data to third parties for the purpose of sending You tailored advertising and marketing, for the purpose of avoiding to send You irrelevant advertising or other types of irrelevant marketing, to measure the success and outreach of our digital marketing and for other promotional purposes. Such is the case when Lala Stories uses remarketing features and impression, interest and demographic reporting in Google Analytics, uploads custom audiences to e.g. Facebook and Google and when we inform our business partners, such as Facebook and Google, that a certain marketing measure generated a new specific customer or a number of new customers as the case may be.
 
9.3.
Lala Stories may also disclose personal data to companies that process personal data on our behalf, such as our IT system providers, customer service companies and affiliates. If personal data is disclosed to such companies that process data on Lala Stories’ behalf, Lala Stories enters into data processing agreements with such parties in order to ensure that a high level of security for Your personal data is maintained.
9.4.
Personal data may also be disclosed, if needed, to comply with statutory legal requirements or requirements from authorities or agencies, to safeguard Lala Stories’ legal interests or to detect, prevent, or pay attention to fraud and other security or technical issues.
9.5.
As an international business, we may store Your personal data in servers across India. When Your personal data is transferred between different countries, the transfer is made to the previously described categories of recipients and for the purposes set out in this privacy policy. As previously mentioned, Your personal data is transferred to the previously described categories of recipients for the purposes set out in this privacy policy. Such transfers take place in accordance with applicable data protection laws.
10. Links to external websites

10.1.
Information provided by Lala Stories may contain links to websites operated or owned by someone other than Lala Stories. Lala Stories is not responsible for the processing of personal data carried out on these websites. Lala Stories encourages You to inform yourself of the privacy practices of the respective website controllers.
11. Changes to the Privacy Policy

11.1.
This privacy policy may be revised from time to time. If Lala Stories makes any significant changes to the privacy policy, Lala Stories will inform You by e-mail, SMS or through the Service before the changes take effect. The most recent version of our privacy policy will also be published on Lala Stories’ website. If any change requires Your consent, Lala Stories will make a request for such new consent from You. We encourage You to review this privacy policy frequently in order to stay informed about our data processing practices